4.21.2008

PRESS: Crain's Detroit Business


Photo credit: NATHAN SKID/CRAIN'S DETROIT BUSINESS

If you think most ties are boring, you're not alone — designer Bethany Shorb agrees.

Visit the Web site for Cyberoptix TieLab, Shorb's online boutique, and you'll be greeted with a promise in the form of a slogan: “Ties that don't suck.”

Shorb's neckwear venture began as an afterthought back in 2006. Completing a screen-printing project, the Cranbrook Academy of Art-trained artist decided to make a tie for fiance Michael Doyle...


See the full article at Crain's Detroit Business.

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