POOL takes place at the Las Vegas Convention Center, Feb. 12-14 2008.
FOR IMMEDIATE RELEASE:
Detroit-based neckwear designer, The Cyberoptix TieLab, has been selected to appear at POOL in Las Vegas, February 12-14, 2008. The TieLab is confirmed to appear at the exclusive S(eco)nd area of the POOL show, highlighting environmentally responsible design and manufacturing.
POOL is where the visionaries of retail come to scout hot new items for the boutique market. From emerging brands, to the world’s best graphic artists POOL is where designers and thinkers come to shape the trends.
Cyberoptix has been making custom clothing for stage and film since 2001. The TieLab division was founded a few years later by principal designer, Bethany Shorb. With a market flooded with boring corporate neck nooses and novelty ties, the Lab aims to fill a void within the fashion conscious 18-35 year old market, offering a subtly subversive, well designed, handmade alternative to the men's uniform staple while strictly adhering to ethical manufacturing processes.
"Clichéd use of green tones coupled with faux chipboard to do not make a "green" product. We strongly believe that a designer's ethics need not inform nor limit the look of the object, rather they must fuel it's making. Neither bales of hay, nor burlap nor any other fashionable, eco-hippified trappings dress our design decisions. In the garment industry, we all know that screen printing is notoriously environmentally unfriendly. We are doing what we can within our means, re-thinking tired industry standards to make our trade better. We are a 100% solvent-free shop -- although far more time-consuming and far less cost-effective, we only use nontoxic, water-based ink rather than Plastisols," says 31 year-old entrepreneur Shorb.
POOL has an industry reputation as a launching pad for emerging brands that soon become the popular standard for specialty boutiques and leading retailers around the world. POOL features Women’s Contemporary & Young Contemporary, Women’s Accessories & Footwear, Men’s Contemporary & Streetwear and Men’s Accessories & Footwear.
s(eco)nd, the newest launch of POOL TRADESHOW, made its debut in August 2007, focusing on the new breed of environmentally and socially conscious organizations emerging worldwide. “It only takes a second to change the world,” says Mindy Weiner, creator of s(eco)nd and Director of Operations for POOL TRADESHOW. “We now have an opportunity to lead by example on THE issue of our time. The fashion industry has been working to raise awareness for the last few seasons, but the timing is right for s(eco)nd and our stand on environmental issues. s(eco)nd will allow us to take a second look at how we do business, from an ecological standpoint, and will encourage our audience to rethink their basic day to day habits. We are proud to take a stand and to help pave the way for greater change.” POOL TRADESHOW, held twice a year in Las Vegas, showcases the best emerging designers and new products ranging from fashion and accessories to a wide variety of lifestyle products.
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